Red Arc Marketing Connector
Publisher
https://app.blackbaud.com/marketplace/applications/21f92d8c-0020-4652-9d3e-bea446bc891e
Categories
Marketing engagement
Compatible products
Blackbaud CRM
Raiser's Edge NXT
Regions
Worldwide
Pricing
Additional purchases may be required

Overview

The *simple* way to make your chosen marketing platform part of RE NXT or BBCRM and "do more" with your supporter engagement. Easily connect Campaign Monitor, Mailchimp, HubSpot, Active Campaign or SF Marketing Cloud. Eliminate the manual tasks and create visibility for the entire team. #redarc

Connecting your marketing platform eliminates the manual work

With your marketing platform unconnected to RE NXT, you're using your team's valuable time simply keeping the status quo. And/or your fundraisers don't have the visibility they need, your comms team are dependent on asking for data, and every campaign you send is a mission, and not *your* mission! With Red Arc Marketing Connector: ○ Your comms team and data team are independent of each other in the best of ways - each with the data they need to get on with their jobs. ○ Your fundraisers have the visibility they need to engage with your supporters. ○ You will be using your marketing platform exactly as it was designed to be used - just without you needing to continuously update the data :)

See what others are saying...

⭐️⭐️⭐️⭐️⭐️ Reduces manual work and provides insights Genevieve Zevort EMC is part of our strategy to increase automation, as well as making our many systems "talk" to each other. We no longer have to import email addresses and last gift information (C,A,F, amount, etc.) into our marketing software (Active Campaign) manually; same with unsuscribe requests. And MG Officer can easily review email activity for a prospect. Other than that, very smooth sailing. Once it is setup, as another reviewer mentioned, it is easy to forget. ⭐️⭐️⭐️⭐️⭐️ Really useful app! Steph Ellen We started using the EMC some time ago. It has been invaluable syncing between platforms. The way you can see the full email activity for individuals is so useful and being able to regular updates to things like donation amounts and dates means we can do much better targeting and ask amounts. ⭐️⭐️⭐️⭐️⭐️ Makes Email Marketing a breeze! Adam Ray Using Campaign Monitor as our Email Marketing Software, we needed something to bridge the gap between RE and CM - the Email Marketing Connector does just that, fully automating all data processes between the two platforms seamlessly! The team are incredibly helpful, from onboarding to support; replies are speedy and friendly and they help with any questions we may have. Check out more reviews in the Reviews Tab!

It’s easy to get started with the connector and get back to your job 🙂

The best way to to find out whether Red Arc Marketing Connector will work for you is to book a demo! 1. Book a demo 2. Onboard with our team 3. Get on with your job (because Red Arc Marketing Connector is doing the hard work for you)

What does Red Arc Marketing Connector do?

With Marketing Connector flexibility meets automation — meaning you reach the right audience, every time. ○ Seamlessly integrate your marketing platform into RE NXT for native campaign management with all the tools you need ○ Automatically sync your Master List with MailChimp, Campaign Monitor, Active Campaign, HubSpot or Salesforce Marketing Cloud ○ Enables Instant Campaigns, allowing quick creation of one-off campaigns using RE NXT lists. Available for MailChimp, Campaign Monitor, Active Campaign or HubSpot Check out our Changelog for all the latest enhancements and feature releases https://redarc.noorahq.com/changelog

See marketing campaign/journey activity in NXT

Your team want to see all constituent information inside their CRM regardless of where that came from. Red Arc Marketing Connector makes that a reality with: Email Activity Tile ○ Visual Constituent Tile literally showing you the big picture of all that constituent's activity on your marketing platform. ○ See Sends, Opens, Clicks and Unsubscribes ○ Summary tab gives instant measure of how that constituent is engaging with your comms Create Constituent Actions ○ Optionally create a constituent action for each email sent ○ Standard RE NXT actions, giving you data you can combine it with other RE data for reporting and analysis ○ Action contains campaign, send date + open/click info Unsubscribes automatically tracked ○ Automatically add a Solicit Code or Consent Entry to the NXT constituent when a supporter unsubscribes on your marketing platform

Create an automatically updated master list of constituents in your marketing platform OR Use Instant Campaigns

Red Arc Marketing Connector creates an automatically updated master list of all the constituents you want to communicate with. Your comms team uses this to build segments, campaigns and journeys using the (fantastic!) tools built-into your marketing platform. ○ Each constituent synced contains additional fields of data selected by yourselves giving you complete control. ○ New constituents, and changes to existing constituents, are transparently synced meaning you don't need to worry about having the latest data (and can get on with creating awesome campaigns!). ○ Filter to only the constituents you want to be available for mailing - keep your marketing subscriber count tight and keep constituents who you can't/shouldn't email off the platform. NB - syncing to more than one marketing lists is totally possible with Red Arc Marketing Connector. We always recommend a single master list approach though - happy to explain why at the demo! + Instant Campaigns Instant Campaigns fills the gap between your Master List auto synced to your marketing solution, and those super-specific one off campaigns you may still run that need data outside your Master List. Allowing you to: - Select an NXT list. - Choose the audience/list you want to create the campaign in. Click create, and Marketing Connector creates a new segment in your marketing solution containing the constituents from your list, ready to build your campaign from. Available now to Mailchimp, Campaign Monitor, HubSpot, and ActiveCampaign customers.

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